iqoona : a pictorial representation (image) | an object of uncritical devotion (idol)

Iqoona was founded by a Sudanese born, Qatar based artist Assim Jubara who has made a name for himself creating corporate identity and branding services for many start-ups. Growing up as third culture kid with design being the backbone of his life, a graphic boutique was the natural progression for his vision.

The brand is culturally inspired and focuses on producing high quality graphic materials, featuring bold screen prints for comfortable stylish street wear and accessories. Portion of Iqoona’s revenue goes directly into supporting orphans and families confronted by childhood illness in Sudan.

Iqoona takes heavy influence from the heritage, but rapidly progressing into a modern street culture inspired label that stretches beyond the parameters of ordinary graphic design.

We inspire you to know who you are...